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CASE STUDY - Cylsys develops online loan aggregator web and mobile app for Loans, Credit cards & Insurance.

Cylsys develops a state-of-the art online loan aggregator web & mobile application leading to Rs.100+ Cr loan disbursals via the app for the Client. Cylsys also provided Tele calling & Ops support via its Unicorn Ops vertical to ensure the client journey from application to disbursal was seamless and as per committed TAT.

Client Overview

MyFundBucket, originally operating via a traditional DSA (Direct Selling Agent) model, faced mounting costs and inefficiencies while trying to scale its loan distribution operations. They approached Cylsys to pivot to a tech-first solution — and streamline everything from customer acquisition to disbursement.

The Challenge

The legacy feet-on-street model was proving costly and inefficient. With multiple teams for different loan products, high operational overheads, and poor conversion rates, the model was unsustainable. The client needed a complete strategic overhaul — fast.

Key Challenges

    • Streamline operations, reduce cost, and improve loan disbursements
    • Pan India (online loan marketplace)
    • Immediate transition from DSA model
    • High-volume traffic + cross-category loan seekers

Our Solution

Cylsys’ Unicorn OPS team stepped in with full-stack business, development, and marketing support.

Dual-Team Strategy
    Strategy & Advisory Team (5 Consultants):
    • Analyzed flaws in DSA model
    • Proposed pivot to digital loan aggregation
    • Identified monetization and product expansion roadmap
    Tech & Ops Team (12 Developers & Marketers):
    • Designed and built MyFundBucket.com and mobile app
    • Implemented smart loan-matching algorithm
    • Integrated 40+ bank and NBFC APIs

Process Efficiency

    • Digital loan matching increased disbursal rates
    • Telecalling outsourced to Cylsys MP Ops Center
    • Added new revenue streams: credit cards, insurance, savings

Project Timeline at a Glance

Phase
  • Planning
  • Team Setup
  • Execution Rollout
  • Real-Time Tracking
  • Goal Achieved
Highlights
  • Audit of DSA model, cost/benefit analysis  
  • Strategy consultants + dev & digital marketing teams aligned
  • Platform + app development and API integrations completed
  • Lead qualification, campaign optimization, ops monitoring
  • Revenue turnaround, product expansion, profitability

About Unicorn OPS

Unicorn OPS is a division of Cylsys Software, specializing in performance-led operations support.

    What We Offer
    • 80+ professionals across our Gadarwara ops facility
    • Call Centers: Mumbai (International) | Noida (Domestic)  
    • Engagement Models: Hourly, Daily, Weekly, Monthly
    Services
    • Back Office Operations
    • Data Entry  
    • SMS & Email Campaigns
    • Lead Generation
    • Call Center Ops
    • Appointment Scheduling for Professionals

Want Results Like This? 

Whether it’s on-ground document collection or last-mile operational execution, Unicorn OPS delivers results that scale — fast, flexible, and on point.

Explore our Services Today

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