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CASE STUDY - Unicorn Ops vertical successfully executes a SKU monitoring project for a FMCG giant.

The Unicorn Ops team based in Gadarwara, Madhya Pradesh have added another feather in its cap by delivering accurate and credible results in the SKU monitoring project for the FMCG giant.

Client Overview

Leading FMCG Brand Focused on Sustainable Consumer Goods The client is a fast-growing FMCG brand offering an extensive product range including dips, sauces, teas, muesli, healthy snacks, and more. Built on principles of social good and environmental sustainability, the brand has earned significant consumer loyalty across India. Their primary sales channels are leading e-commerce and quick-commerce platforms.

The Challenge

The client needed daily monitoring across multiple e-commerce and food delivery platforms to track product availability, promotional visibility, and competitor activity. Without real-time visibility, the client risked losing sales due to stockouts and lacked insight into how their SKUs were performing across platforms and pin codes.

Key Challenges

    • Monitoring across portals like Amazon, Flipkart, BigBasket, MilkBasket, Swiggy, etc.
    • Ensuring all SKUs were in stock at key pin codes
    • Daily tracking of offers, product positioning, and competition
    • Timely reporting for marketing and sales teams
    • Maintaining data accuracy and zero error margin

Our Solution

Unicorn Ops, the outsourcing vertical of Cylsys, deployed an 8-member expert team specializing in data mining and reporting. Each team member was assigned a specific platform to track product listings, availability, pricing, offers, and competitor presence daily. The team worked in shifts to ensure real-time insights and zero lag in reporting.

    Process Highlights:
    • Daily tracking of product availability for selected SKUs
    • Regional focus – monitoring select pin codes for hyperlocal insight
    • Competitive offer benchmarking
    • Automated and manually verified daily reporting
    Key Solutions Provided:
    • Dedicated portal-wise data monitoring
    • Shift-based execution for uninterrupted tracking
    • Actionable reporting to inform sales and marketing strategy
    • 100% accuracy maintained throughout pilot and long-term project
    • Seamless integration with client’s inventory management feedback loop

Process Efficiency

    • Streamlined daily workflows for consistent output
    • Error-free data reports aiding stock replenishment
    • Agile adjustments based on evolving client priorities
    • Real-time insights driving decision-making

The Outcome

The pilot assignment delivered by Unicorn Ops was a resounding success — executed with zero errors. Based on the accuracy, timeliness, and insights delivered, the client awarded the project on a long-term basis. Cylsys' team in Madhya Pradesh now manages this function daily, delivering high-impact support for stock availability, competitive benchmarking, and sales enablement across multiple platforms.

Key Outcomes:

    • Enabled proactive stock replenishment across platforms
    • Delivered competitive intelligence to the sales team
    • Reduced revenue loss due to stockouts
    • Secured long-term engagement through pilot success
    • Strengthened client trust through consistent delivery

Project Timeline at a Glance

Phase
  • Pilot Assignment
  • Deployment
  • Execution Rollout
  • Reporting
  • Expansion
Highlights
  • 8-member team tested for daily portal monitoring
  • Full-scale shift-based operations across portals
  • Daily SKU & offer tracking with high data accuracy
  • Real-time insights to sales & marketing teams
  • Project extended to long-term strategic engagement

About Unicorn Ops by Cylsys

Unicorn Ops is the business vertical of Cylsys dedicated to providing outsourced operational services across data management, reporting, monitoring, and customer support functions.

    What We Offer:
    • Skilled Resources for Monitoring, Data Mining & Reporting
    • Daily/Weekly/Monthly Performance Dashboards
    • Custom Shift Models for Continuous Delivery
    • Specialized in E-commerce & Quick-commerce Ops Support

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