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CASE STUDY - Unicorn Ops generates 4000+qualified home loan leads/ month for a major Housing Loan company

4000+ qualified home loan leads were generated by the Unicorn Ops Tele calling team per month for one of the leading players in the Home Loan space. The qualified leads led to higher conversion rates and client satisfaction

Client Overview

HDFC Ltd. is one of India’s premier housing finance institutions, with a diverse portfolio in banking, insurance, investments, education loans, and more. They partnered with Unicorn OPS to drive high-intent lead generation for their home loan division nationwide.

The Challenge

HDFC needed qualified, verified leads of individuals actively seeking home loans—filtered by income, age, and loan readiness. These leads were to be captured online, validated via phone, and delivered in real-time to their centralized ops team via API, then distributed across India to drive conversions.

Key Challenges

    • Qualified, conversion-ready home loan leads
    • Pan-India
    • Rolling monthly delivery targets
    • 4,000+ verified leads per month

Our Solution

Unicorn OPS deployed a dual-engine lead generation model that combined digital marketing with rigorous tele-verification to maximize conversion potential.

Dual-Team Strategy
    Telecalling Team (10 Agents):
    • Verified online lead details with prospects
    • Filtered based on income, age, urgency
    • Qualified only genuine home loan seekers
    Digital Marketing Team (4 Specialists):
    • Designed & ran targeted social media campaigns
    • Captured high-intent leads via custom web forms
    • Optimized campaigns for lead quality, not just volume

Process Efficiency

    • API-based real-time lead transfer to HDFC Ops team
    • Manual-to-digital shift in qualification
    • 5x higher conversion rate vs. unfiltered leads

Project Timeline at a Glance

Phase
  • Planning
  • Team Setup
  • Execution Rollout
  • Real-Time Tracking
  • Goal Achieved
Highlights
  • Defined lead criteria and API flow
  • Onboarded call and digital teams
  • Launched targeted ad campaigns + call flow
  • Verified, filtered, and dispatched leads live
  • Scaled to 4,000+ qualified leads/month

About Unicorn OPS

Unicorn OPS is a division of Cylsys Software, specializing in performance-led operations support.

    What We Offer
    • 80+ professionals across our Gadarwara ops facility
    • Call Centers: Mumbai (International) | Noida (Domestic)
    • Engagement Models: Hourly, Daily, Weekly, Monthly
    Services
    • Back Office Operations
    • Data Entry  
    • SMS & Email Campaigns
    • Lead Generation
    • Call Center Ops
    • Appointment Scheduling for Professionals

Want Results Like This? 

Whether it’s qualified lead generation or high-volume tele-verification, Unicorn OPS delivers results that scale — fast, flexible, and on point.

Explore our Services Today

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