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CASE STUDY - Cylsys Digital Marketing Team executes full-scale Digital visibility & Sponsorships for a Cricket franchise, participating in a international cricket league held in Dubai

Cylsys Digital Marketing team supported a cricket franchise in strengthening their Digital presence & securing key Sponsorships ahead of the season beginning of a major cricket league held in Dubai.

Client Overview

Kandahar Knights is a professional cricket franchise competing in the Afghanistan Premier League (APL), held annually in the UAE. With a roster featuring marquee international players from Afghanistan, New Zealand, Pakistan, and the West Indies, the team aimed to elevate its brand presence ahead of the 2019 APL season.

The Challenge

For the 2019 APL edition in Dubai, Kandahar Knights needed a robust digital campaign to boost brand visibility and fan engagement. Additionally, the team required strategic sponsorships from UAE-based brands despite modest performance in the prior season. .

Key Challenges

    • Digital brand amplification + sponsor acquisition
    • United Arab Emirates
    • Before 2019 APL season kickoff
    • Multi-platform audience targeting & B2B brand outreach

Our Solution

Cylsys Software’s Digital Marketing team and Unicorn OPS business development team joined forces to deliver high-impact, dual-channel results.

Dual-Team Strategy
    Digital Marketing Team (8 Specialists):
    • Planned and executed targeted social media campaigns
    • Created and managed daily content across all platforms
    • Redesigned the official Kandahar Knights website and created its Wikipedia page
    Sponsorship & BD Team (Dubai-based, 3 Members):
    • Identified and pitched to UAE-based brands
    • Developed compelling sponsorship decks showcasing franchise vision
    • Built trust despite past team performance concerns

Process Efficiency

    • Platform-specific post optimization
    • Real-time analytics for campaign refinement
    • Centralized client updates and sponsor progress tracking

Project Timeline at a Glance

Phase
  • Planning
  • Team Setup
  • Execution Rollout
  • Real-Time Tracking
  • Goal Achieved
Highlights
  • Campaign and sponsor strategy alignment
  • Assembled digital and sponsorship specialists
  • Ran full-funnel campaigns, redesigned digital assets
  • Adjusted strategy based on live performance data
  • High-impact visibility + confirmed UAE sponsorships

About Cylsys’ Digital Marketing Services

Cylsys Software’s Digital Marketing division crafts high-impact, data-driven campaigns that connect brands to the right audience across platforms.

    What We Offer
    • Strategy-led Digital Campaigns
    • Performance Marketing across Google & Meta Ads
    • SEO, SEM & Social Media Optimization
    • Lead Generation & Conversion Funnel Management
    • UI/UX Design for Websites & Landing Pages
    • ORM, Influencer Marketing, and Brand Positioning

Want Results Like This? 

Whether it’s fan engagement, brand campaigns, or B2B sponsorship enablement, our digital marketing team delivers visibility that translates to results.

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